{"id":242801,"date":"2024-09-27T08:33:48","date_gmt":"2024-09-27T06:33:48","guid":{"rendered":"https:\/\/com-graph.com\/email-marketing\/"},"modified":"2025-01-06T09:11:26","modified_gmt":"2025-01-06T08:11:26","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/com-graph.com\/en\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#00062d&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_breadcrumbs show_home_icon=&#8221;off&#8221; current_bg_color=&#8221;RGBA(255,255,255,0)&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; items_font=&#8221;Montserrat|300|||||||&#8221; items_text_color=&#8221;#FFFFFF&#8221; separators_text_color=&#8221;#3c6ff4&#8243; current_font=&#8221;Montserrat|300|||||||&#8221; current_text_color=&#8221;#FFFFFF&#8221; border_color_all_items=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_breadcrumbs][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Space Grotesk|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;42px&#8221; header_line_height=&#8221;1.3em&#8221; header_text_color_tablet=&#8221;#FFFFFF&#8221; header_text_color_phone=&#8221;#FFFFFF&#8221; header_text_color_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Email Marketing<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The key to success in <\/span><b>Email Marketing <\/b> <span style=\"font-weight: 400;\">?<br \/>\nAn effective strategy!<br \/>\nOur    <\/span><a href=\"https:\/\/com-graph.com\/en\/\"><b>webmarketing agency<\/b><\/a><span style=\"font-weight: 400;\"> offers you a complete service for designing <\/span><b>automated campaigns<\/b><span style=\"font-weight: 400;\">  that engage your recipients and maximize your results.<br \/>\nTogether, let&#8217;s make your emails a powerful tool for your business.   <\/span><b>digital strategy<\/b><span style=\"font-weight: 400;\"> !<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; width_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;90%&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Space Grotesk|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#00062d&#8221; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;40px|||||&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Importance of Email Marketing in a Digital Strategy  <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Today, email marketing is a fundamental pillar of any <\/span><b>marketing strategy<\/b><span style=\"font-weight: 400;\">  direct.<br \/>\nThanks to   <\/span><b>mailing campaigns<\/b><span style=\"font-weight: 400;\"> and the use of personalized newsletters, companies can maintain a strong bond with their prospects. <\/span><b>prospects <\/b> <span style=\"font-weight: 400;\">and customers.<br \/>\nOne of the major advantages of email marketing is its ability to precisely target   <\/span><b>audiences <\/b><span style=\"font-weight: 400;\">thanks to <\/span><b>segmentation tools <\/b><span style=\"font-weight: 400;\">segmentation tools<\/span><b>send relevant<\/b><span style=\"font-weight: 400;\"> to the right people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, email marketing stands out for its low cost and excellent <\/span><b>return on investment<\/b><span style=\"font-weight: 400;\">.<br \/>\nLes entreprises peuvent, avec un budget limit\u00e9,   <\/span><b>reach a large audience<\/b><span style=\"font-weight: 400;\"> via mass mailings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to <\/span><b>increase your conversion rate<\/b><span style=\"font-weight: 400;\">  by email?<br \/>\nDon&#8217;t let your messages get lost in the   <\/span><b>spam <\/b><span style=\"font-weight: 400;\">! Call on Com Graph to <\/span><b>create effective <\/b><span style=\"font-weight: 400;\">campaigns. <\/span> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/Image-13-min.png&#8221; title_text=&#8221;Image (13)-min&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Space Grotesk|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#00062d&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Our approach to successful email marketing campaigns<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Our methodology is based on several essential steps, each designed to maximize <\/span><b>the impact of your communications<\/b><span style=\"font-weight: 400;\"> and guarantee optimum return on investment.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; width_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;90%&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;Understanding your objectives&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/Rectangle-40017-4.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;|0px||0px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00062d&#8221; header_font_size=&#8221;22px&#8221; body_font=&#8221;Montserrat||||||||&#8221; body_text_color=&#8221;#454545&#8243; body_line_height=&#8221;1.4em&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_all=&#8221;#00062d&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Before starting any campaign, we take the time to fully understand your <\/span><b>business objectives <\/b> <span style=\"font-weight: 400;\">and marketing.<br \/>\nWhether you want to   <\/span><b>retain your existing customers <\/b><span style=\"font-weight: 400;\">generate more <\/span><b>leads<\/b><span style=\"font-weight: 400;\">or promote a <\/span><b>new product<\/b><span style=\"font-weight: 400;\">we tailor our strategy to your needs.<\/span><\/p>\n<p>[\/dsm_card][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;Analysis of your database&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/Rectangle-40017-1.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;|0px||0px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00062d&#8221; header_font_size=&#8221;22px&#8221; body_font=&#8221;Montserrat||||||||&#8221; body_text_color=&#8221;#454545&#8243; body_line_height=&#8221;1.4em&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_all=&#8221;#00062d&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">We carry out an <\/span><b>analysis <\/b><span style=\"font-weight: 400;\">of your contacts to better understand their <\/span><b>behavior <\/b> <span style=\"font-weight: 400;\">and their preferences.<br \/>\nThanks to this analysis, we can   <\/span><b>segment your audience <\/b><span style=\"font-weight: 400;\">based on relevant criteria (demographics <\/span><b>demographic data<\/b><span style=\"font-weight: 400;\">purchase history, past interactions), to guarantee optimal personalization and improve the relevance of every <\/span><b>message sent<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/dsm_card][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;Creative design and customized copywriting&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/Rectangle-40017-2.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;|0px||0px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00062d&#8221; header_font_size=&#8221;22px&#8221; body_font=&#8221;Montserrat||||||||&#8221; body_text_color=&#8221;#454545&#8243; body_line_height=&#8221;1.4em&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_all=&#8221;#00062d&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Once we&#8217;ve defined the targets and objectives, we focus on the <\/span><b>content creation<\/b><span style=\"font-weight: 400;\">.<br \/>\nNotre \u00e9quipe de   <\/span><b>designers <\/b><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/com-graph.com\/en\/seo-agency\/\"><b>web copywriters<\/b><\/a> <span style=\"font-weight: 400;\">designs attractive emails that capture attention from the very first glance.<br \/>\nWe also work on writing persuasive content, including   <\/span><b>clear calls to action<\/b><span style=\"font-weight: 400;\"> and powerful messages.<\/span><\/p>\n<p>[\/dsm_card][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; width_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;90%&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;Advanced automation and customization&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/Rectangle-40017-3.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;|0px||0px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00062d&#8221; header_font_size=&#8221;22px&#8221; body_font=&#8221;Montserrat||||||||&#8221; body_text_color=&#8221;#454545&#8243; body_line_height=&#8221;1.4em&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_all=&#8221;#00062d&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">We set up automated workflows <\/span><b>workflows <\/b><span style=\"font-weight: 400;\">to reach your <\/span><b>prospects <\/b> <span style=\"font-weight: 400;\">and customers at the most opportune times.<br \/>\nThese automated scenarios make it possible to send emails based on specific actions, such as the <\/span><b>cart abandonment<\/b><span style=\"font-weight: 400;\">, l&#8217;<\/span><b>customer&#8217;s birthday<\/b><span style=\"font-weight: 400;\"> or an <\/span><b>order placed<\/b><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<p>[\/dsm_card][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;A\/B testing and continuous optimization&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/Rectangle-40017-4.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;|0px||0px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00062d&#8221; header_font_size=&#8221;22px&#8221; body_font=&#8221;Montserrat||||||||&#8221; body_text_color=&#8221;#454545&#8243; body_line_height=&#8221;1.4em&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_all=&#8221;#00062d&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;<\/span><b>optimization <\/b> <span style=\"font-weight: 400;\">of your campaigns doesn&#8217;t stop when you send them.<br \/>\nWe carry out A\/B tests on different elements of the email, such as subject lines, text and graphics.   <\/span><b>visuals<\/b><span style=\"font-weight: 400;\">the <\/span><b>colors <\/b><span style=\"font-weight: 400;\">and <\/span><b>call-to-actions<\/b><span style=\"font-weight: 400;\">.<br \/>\nCes tests nous permettent d\u2019identifier les \u00e9l\u00e9ments qui fonctionnent le mieux et d&#8217;ajuster les campagnes en cons\u00e9quence.   <\/span><\/p>\n<p>[\/dsm_card][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;Performance monitoring and analysis&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/Rectangle-40017-4.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;|0px||0px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00062d&#8221; header_font_size=&#8221;22px&#8221; body_font=&#8221;Montserrat||||||||&#8221; body_text_color=&#8221;#454545&#8243; body_line_height=&#8221;1.4em&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_all=&#8221;#00062d&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">After each <\/span><b>mailing<\/b><span style=\"font-weight: 400;\">we analyze in detail the results of the <\/span><b>email campaign<\/b><span style=\"font-weight: 400;\"> using advanced tracking tools such as <\/span><a href=\"https:\/\/mailchimp.com\/fr\/\"><b>Mailchimp<\/b><\/a> <span style=\"font-weight: 400;\">or Sarbacane.<br \/>\nWe keep a close eye on KPIs such as   <\/span><b>click-through rates<\/b><span style=\"font-weight: 400;\">conversion rates and <\/span><b>unsubscribe rates <\/b><span style=\"font-weight: 400;\">to understand what&#8217;s working and what can be improved.<\/span><\/p>\n<p>[\/dsm_card][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Space Grotesk|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#00062d&#8221; header_2_font_size=&#8221;36px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why choose our email marketing solution?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; width_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;89%&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_card title=&#8221;Advanced email personalization for better engagement.&#8221; layout=&#8221;inline&#8221; layout_inline_image_width=&#8221;8%&#8221; content_horizontal_alignment=&#8221;flex-start&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/icon-1.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;6px|9px|6px|9px|true|true&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#101010&#8243; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_card][dsm_card title=&#8221;Fine segmentation of contacts for ultra-targeted campaigns.&#8221; layout=&#8221;inline&#8221; layout_inline_image_width=&#8221;8%&#8221; content_horizontal_alignment=&#8221;flex-start&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/icon-2.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;6px|5px|30px|9px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#101010&#8243; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;-22px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_card][dsm_card title=&#8221;Optimize deliverability and combat spam.&#8221; layout=&#8221;inline&#8221; layout_inline_image_width=&#8221;8%&#8221; content_horizontal_alignment=&#8221;flex-start&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/icon-3.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;1px|5px|30px|9px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#101010&#8243; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;-22px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_card][dsm_card title=&#8221;Use of the best emailing tools such as Mailchimp, Sarbacane and Mailjet.&#8221; layout=&#8221;inline&#8221; layout_inline_image_width=&#8221;8%&#8221; content_horizontal_alignment=&#8221;flex-start&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/icon-4.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;1px|5px|5px|9px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#101010&#8243; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;-22px||0px||false|false&#8221; custom_padding=&#8221;0px||38px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_card][dsm_card title=&#8221;Integration of marketing automation strategies for automatic, personalized mailings.&#8221; layout=&#8221;inline&#8221; layout_inline_image_width=&#8221;8%&#8221; content_horizontal_alignment=&#8221;flex-start&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/icon-5.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;1px|5px|5px|9px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#101010&#8243; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; min_height=&#8221;107px&#8221; custom_margin=&#8221;-22px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_card][dsm_card title=&#8221;Real-time performance monitoring and adjustments based on key KPIs.&#8221; layout=&#8221;inline&#8221; layout_inline_image_width=&#8221;8%&#8221; content_horizontal_alignment=&#8221;flex-start&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/icon-6.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;1px|5px|5px|9px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#101010&#8243; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;-22px||0px||false|false&#8221; custom_padding=&#8221;0px||34px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_card][dsm_card title=&#8221;Data protection compliance and unsubscribe management.&#8221; layout=&#8221;inline&#8221; layout_inline_image_width=&#8221;8%&#8221; content_horizontal_alignment=&#8221;flex-start&#8221; image=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/06\/icon-7.png&#8221; image_as_background=&#8221;off&#8221; content_padding=&#8221;1px|5px|5px|9px|false|false&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#101010&#8243; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;-22px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_card][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/com-graph.com\/wp-content\/uploads\/2024\/07\/Image-22-min.png&#8221; title_text=&#8221;Image (22)-min&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; width_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;90%&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">By adopting our email marketing solution, you&#8217;ll benefit from <\/span><b>customized support<\/b><span style=\"font-weight: 400;\"> to create and manage direct marketing campaigns that captivate your prospects and strengthen <\/span><b>customer loyalty<\/b><span style=\"font-weight: 400;\">.<br \/>\nQue ce soit pour des campagnes   <\/span><b>B2B <\/b><span style=\"font-weight: 400;\">or <\/span><b>B2C<\/b><span style=\"font-weight: 400;\">we tailor our solutions to your business sector, for measurable results.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; width_last_edited=&#8221;on|phone&#8221; width_phone=&#8221;90%&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Space Grotesk|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#00062d&#8221; header_2_font_size=&#8221;36px&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>FAQ<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]Here are some answers to frequently asked questions.<br \/>\nIf you can&#8217;t find<br \/> the information you&#8217;re looking for, please don&#8217;t hesitate to contact us for assistance.[\/et_pb_text][et_pb_accordion open_toggle_text_color=&#8221;#00062d&#8221; toggle_icon=&#8221;&#x33;||divi||400&#8243; icon_color=&#8221;#00062d&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;23px&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; toggle_text_color=&#8221;#00062d&#8221; toggle_font=&#8221;Montserrat|600|||||||&#8221; toggle_font_size=&#8221;18px&#8221; closed_toggle_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Montserrat||||||||&#8221; body_text_color=&#8221;#454545&#8243; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;How do you ensure that your emails are delivered?&#8221; open=&#8221;on&#8221; open_toggle_background_color=&#8221;#f4f3ff&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f3ff&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">We use <\/span><b>anti-spam practices<\/b><span style=\"font-weight: 400;\"> practices to ensure that your emails reach the <\/span><b>inbox<\/b><span style=\"font-weight: 400;\">  of your recipients.<br \/>\nThanks to efficient routing and optimized email subject lines, we can minimize the number of   <\/span><b>spam risks<\/b><span style=\"font-weight: 400;\">.<br \/>\nDe plus, notre   <\/span><b>emailing software <\/b><span style=\"font-weight: 400;\">helps you maintain an up-to-date contact database, increasing the relevance and responsiveness of your <\/span><b>marketing campaigns<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Is your email marketing service adapted to e-commerce?&#8221; open_toggle_background_color=&#8221;#f4f3ff&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f3ff&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Absolutely!<br \/>\nOur emailing solution is dedicated to companies from   <\/span><a href=\"https:\/\/com-graph.com\/en\/seo-tips\/e-commerce-seo-tips\/\"><b>e-commerce<\/b><\/a><span style=\"font-weight: 400;\">.<br \/>\nElle vous permet d\u2019 <\/span><b>send advertising<\/b><span style=\"font-weight: 400;\">, <\/span><b>welcome email<\/b><span style=\"font-weight: 400;\">newsletters <\/span><b>newsletters <\/b> <span style=\"font-weight: 400;\">and targeted promotions to your contact base.<br \/>\nBy using   <\/span><b>responsive HTML templates<\/b><span style=\"font-weight: 400;\">templates, you guarantee <\/span><b>messages <\/b><span style=\"font-weight: 400;\">attractive messages on all devices, which improves <\/span><b>click-through rates<\/b><span style=\"font-weight: 400;\"> and boost sales.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;How can I segment my contact list?&#8221; open_toggle_background_color=&#8221;#f4f3ff&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f3ff&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Our email marketing platform lets you easily segment your<\/span><b> contact list <\/b><span style=\"font-weight: 400;\">according to various criteria, such as age, purchasing <\/span><b>purchasing behavior<\/b><span style=\"font-weight: 400;\">or previous interactions.<br \/>\nThis helps you to specifically target your recipients, thus increasing the   <\/span><b>relevance of your campaigns<\/b><span style=\"font-weight: 400;\">  emailing.<br \/>\nUsing this data, you can   <\/span><b>personalize your messages<\/b><span style=\"font-weight: 400;\"> and improve<\/span><b> reactivity rate<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What are the best practices for avoiding spam in my campaigns?&#8221; open_toggle_background_color=&#8221;#f4f3ff&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f3ff&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">To avoid your emails being flagged as <\/span><b>spam<\/b><span style=\"font-weight: 400;\">For example, if you want to send an e-mail, make sure you obtain the recipient&#8217;s consent before sending.<br \/>\nUse   <\/span><b>sender names<\/b><span style=\"font-weight: 400;\">  and avoid words often associated with spam.<br \/>\nOur service also includes   <\/span><b>monitoring tools <\/b><span style=\"font-weight: 400;\">to check <\/span><b>deliverability <\/b><span style=\"font-weight: 400;\">and <\/span><b>open rate<\/b><span style=\"font-weight: 400;\"> of your email campaigns, enabling you to adjust your strategies.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What tools do you offer to analyze campaign performance?&#8221; open_toggle_background_color=&#8221;#f4f3ff&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f3ff&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">We provide <\/span><b>statistics <\/b><span style=\"font-weight: 400;\">on every email campaign, including open rates, click-throughs and <\/span><b>clicks <\/b> <span style=\"font-weight: 400;\">and conversions.<br \/>\nBy integrating   <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\">you can also track the <\/span><b>recipient behavior<\/b><span style=\"font-weight: 400;\">  after clicking on your links.<br \/>\nThese analyses help you to fine-tune future campaigns and improve your marketing. <\/span> <a href=\"https:\/\/com-graph.com\/en\/seo-tips\/\"><b>marketing strategy<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;What types of campaigns can you create?&#8221; open_toggle_background_color=&#8221;#f4f3ff&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f3ff&#8221; background_enable_color=&#8221;on&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">With our <\/span><b>emailing software<\/b><span style=\"font-weight: 400;\">you can create a variety of campaigns, including regular <\/span><b>regular newsletters<\/b><span style=\"font-weight: 400;\">transactional emails <\/span><b>promotions <\/b><span style=\"font-weight: 400;\">seasonal promotions and <\/span><b>welcome campaigns<\/b><span style=\"font-weight: 400;\">.<br \/>\nGr\u00e2ce \u00e0 des templates personnalisables et un   <\/span><b>HTML editor<\/b><span style=\"font-weight: 400;\">editor, you can design attractive messages that resonate with your recipients and increase conversion rates.<\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_with_border et_pb_module dsm_breadcrumbs dsm_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<nav class=\"dsm_breadcrumbs_wrap\">\n\t\t\t\t<ul class=\"dsm_breadcrumbs\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\t\t\t<li class=\"dsm_breadcrumbs_item dsm_home_item dsm_home_item_custom\" itemprop=\"itemListElement\" itemscope\n\t\t\titemtype=\"https:\/\/schema.org\/ListItem\">\n\t\t\t\t<a href=\"https:\/\/com-graph.com\/en\/\" itemprop=\"item\" target=\"\">\n\t\t\t\t\t<span class='dsm_home_text_wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dsm_home_text\" itemprop=\"name\">\n\t\t\t\t\t\t\t\tHome\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<meta itemprop=\"position\" content=\"1\" \/>\n\t\t\t<\/li>\n\n\t\t<li class=\"dsm_breadcrumbs_separator\"> <span class=\"et-pb-icon dsm_separator_icon\">5<\/span><\/li><\/ul>\n\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Email MarketingThe key to success in Email Marketing ? An effective strategy! Our webmarketing agency offers you a complete service for designing automated campaigns that engage your recipients and maximize your results. Together, let&#8217;s make your emails a powerful tool for your business. digital strategy !The Importance of Email Marketing in a Digital Strategy Today, email marketing is a fundamental pillar of any marketing strategy direct. Thanks to mailing campaigns and the use of personalized newsletters, companies can maintain a strong bond with their prospects. prospects and customers. One of the major advantages of email marketing is its ability to precisely target audiences thanks to segmentation tools segmentation toolssend relevant to the right people. What&#8217;s more, email marketing stands out for its low cost and excellent return on investment. Les entreprises peuvent, avec un budget limit\u00e9, reach a large audience via mass mailings. You want to increase your conversion rate by email? Don&#8217;t let your messages get lost in the spam ! Call on Com Graph to create effective campaigns. Our approach to successful email marketing campaignsOur methodology is based on several essential steps, each designed to maximize the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-242801","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing - com-graph.com<\/title>\n<meta name=\"description\" content=\"Email Marketing. 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