Lead generation
Boost your qualified lead generation system, whether you’re in B2B or B2C
Whether B2B or B2C, intensify visitor flow, reach your precise market and boost your business growth.
Hundreds of marketing teams put their trust in us every day
We’ve developed an innovative approach to organizing and managing your account.
Unleash the potential of your inbound marketing strategy
B2B and B2C companies that have adopted our method have achieved very impressive results.
All in all :
- +48% growth
- -28% reduction in cost per lead generated
- +18% increase in conversions
We implement meticulous strategies to maximize your inbound lead acquisition and drive your business forward.
Our methodology enables you to optimize every step of the way:
- Attract qualified traffic via SEO/SEA campaigns, content marketing or targeted social networks
- Convert these visitors into leads with effective landing pages and well-designed forms
- nurture those leads with intelligent automation and personalized follow-up
- Turn leads into customers through a smooth, memorable shopping experience
Are you an ambitious SME or a major corporation looking for efficiency?
Our team of inbound experts can help you make your projects a success.
Generate high-potential leads!
Our methodology is based on 4 key points:
Precisely define your ideal persona and map its customer journey
Mapping their buying journey then becomes essential to deploying the right content at the right time.
Deliver a powerful message across all relevant channels
It’s essential to be present where your prospects are, with a message that makes an impact.
Capture attention with creative, visually impactful content
You’ll need to use creative formats (videos, infographics, storytelling, etc.) to capture the attention of your target audience.
Optimize your investment by targeting the right influencers
Focusing efforts and budgets on these strategic relays maximizes return on investment.
Measure and monitor your performance with advanced analytics
Thanks to the figures generated by tracking, we can continuously adjust your acquisition strategy.
Give your prospecting a boost, whether BtoC or BtoB, with support tailored to your needs!
Meticulously prepare your acquisition strategy
Get it right by identifying your problem-solution positioning, your key personas and their customer journeys.
We’ll guide you in designing campaigns that are perfectly aligned with your challenges.
Explore and reach your target audience
Our consultants carry out a complete audit of your current approach to optimize it.
This will enable you to significantly increase your lead flow while reducing your acquisition costs.
Boost your inbound lead generation
Benefit from the expertise of our growth marketing experts to propel your growth.
Exceed your objectives and outrun the competition with a powerful inbound strategy.
Boost your sales opportunities
We look for growth wherever it can be found.
By exploring a wide range of acquisition levers, we can identify numerous sources of growth for your business.
Attract a steady stream of qualified prospects
Once you’ve identified the most relevant channels, you’ll benefit from a steady influx of targeted leads.
Our analysis tools enable you to continually optimize lead generation.
Accurately track your leads
Thanks to our high-performance lead tracking solution, you can track and analyze every interaction: pages visited, emails opened, forms filled in, etc., so you don’t miss a single detail about their level of engagement.
So you don’t miss a single detail about their level of engagement.
Our results speak for themselves
Customer case 1: B2B SaaS software company
Context
This SaaS software publisher for SMEs wanted to significantly increase its volume of qualified leads to support its growth.
However, their acquisition strategy lacked efficiency and their cost per lead was too high.
What we did
After an in-depth audit of their approach, we identified their ideal problem-solution positioning and precisely defined their target personas.
We then restructured their content strategy with more engaging formats (videos, webinars, etc.) delivered on the channels most relevant to their audience.
At the same time, we optimized their conversion tunnel and set up lead scoring to prioritize the most promising prospects.
Results
- 150% increase in the number of qualified leads in 6 months
- 30% reduction in cost per lead
- 20% improvement in lead-to-customer conversion rate
- Sales growth of 40% over the year
Case study 2: B2C organic cosmetics brand
Context
This organic cosmetics brand was looking to expand its customer base by attracting more prospects interested in natural and ethical products.
Despite an attractive e-commerce site, traffic and sales were stagnating.
What we did
First, we conducted an in-depth study to understand the motivations, disincentives and buying paths of their target customers.
Armed with these insights, we deployed an inbound marketing strategy based on content marketing, influencer marketing and social network advertising campaigns.
We also optimized their natural referencing on key queries related to organic cosmetics.
Results
- 3-fold increase in organic traffic in 9 months
- 200% increase in the number of leads generated
- 45% increase in average basket
- 80% growth in e-commerce sales over the year
Our pool of experts
Our CEO
A true visionary in digital strategy consulting, our CEO infuses the agency with his cutting-edge expertise.
Her impact is particularly notable in the fields of innovation, growth and digital transformation.
With her inspiring leadership, she guides the heads of major companies in the design and deployment of their strategic projects across Europe.
Our advertising and marketing manager
With a remarkable track record with a web giant, our Marketing Manager has successfully orchestrated major advertising campaigns for renowned companies.
He now brings his expertise to our agency, managing operations and growth strategies across Search, Display and Video channels.
His mastery and foresight are second to none.
SEO Manager
Our SEO Manager is a leading expert in the world of search engine optimization.
Combining training as a web engineer with significant experience in corporate communications, he possesses both technical and marketing skills.
This versatility makes him the ideal conductor for our most ambitious SEO projects.
His ability to juggle the technical and strategic aspects of SEO is a major asset to our team.
Boost your company’s success with our methodology
For many years now, we have faithfully supported our customers in their development.
Many of them started out with limited media budgets, modest sales and small teams.
Thanks to our partnership, they have experienced spectacular growth and become thriving businesses employing hundreds of people.
FAQ
If you can’t find
the information you’re looking for, please don’t hesitate to contact us for assistance.
What's the difference between a lead and a prospect?
What is a qualified lead?
The aim is to convert them into customers.
How can I optimize my conversion rate?
Integrate these actions into a coherent strategy.