GA4 Analytics tips

Significantly optimize your measurements and analyses thanks to a comprehensive GA4 strategy, deployed in a controlled and relevant way.

Consider GA4 a priority analysis tool, capable of tracking up to 60% of your traffic sources, with an attractive ROI.

Event configuration is an essential part of getting the most out of GA4. Its aim is to improve the quality of the data collected on your site. As a result, your analyses will be more precise and accurate.

Boost the effectiveness of your measurement strategy with GA4

Enhancing the quality of the data collected by GA4 on your site will significantly increase the relevance of your analyses and reports.

Get more qualified data into GA4

A long-term GA4 implementation approach will enable you to capture more relevant information. This will effectively feed your analysis funnel.

Substantially boost the depth of your marketing analyses

If the data is collected in greater detail, you’ll have just as many opportunities for in-depth analysis of the buying journey, thanks to dedicated reports.

Benefit from a complete audit of your GA4 configuration

Our experts will carry out an in-depth diagnostic to compare your implementation with that of the competition.
We will then analyze the quality of your data, correct any weaknesses and define an optimization plan.

Enhance the accuracy of your GA4 reports

Optimizing the quality of the data you collect is essential for boosting the reliability of your analyses over the long term, and improving the relevance of your key reports.

Our case studies

Rely on our SEO expertise to optimize your presence on
search engines and achieve your growth objectives, whatever the size of your company.

Customer case 1

Context: B2B services company looking to increase the visibility of its marketing data and sales leads.
Our intervention: Complete audit of existing GA4 configuration, removal of obsolete events.
Deployment of new events on key pages.
Tracking optimization.
Benefits: +127% qualified data in 9 months.
Better event tracking.
Monthly sales leads doubled.

Customer case 2

Context: E-commerce site penalized by very poor data tracking despite a high-performance product.
Our actions: Complete overhaul of GA4 implementation.
Creation of new premium events on high-value pages.
Technical and semantic optimization of tracking.
Results: +63% average conversion rate gain for key product events.
195% increase in qualified sales data over 1 year.
72% growth in online sales.

Consider GA4 a priority analysis tool, capable of tracking up to 60% of your traffic sources, with an attractive ROI.

Improving the quality of your data is essential to gaining visibility of your business performance.
To achieve your objectives, we recommend a long-term GA4 optimization strategy: a minimum period of 6 to 12 months.
Drawing on our expertise, we implement the actions required to sustainably improve the collection and use of your data, without mobilizing your teams.
As a result, the reliability of your reports and the completeness of your analyses will improve significantly.

Definition of a GA4 approach aligned with your business sector and marketing objectives

Complete audit of your GA4 implementation to assess data quality and completeness

Use of key indicators such as data completeness, accuracy and consistency

Identify the events and pages most likely to reinforce tracking

Analysis and comparison of your competitors' GA4 implementations

Research and benchmark GA4 best practices in your sector

Regular monitoring of your progress in collecting strategic data

We measure our success by what we accomplish!

Our management team benefits from in-depth expertise in data & analytics strategies, forged through numerous strategic assignments with major players.

General Manager

A pioneer in data-driven marketing strategies, our Managing Director now puts her high-level skills at the service of the agency.
She is particularly involved in the areas of analytical innovation, growth through data and digital transformation.
Her visionary leadership guides the leaders of leading companies in their data projects on a European scale.

Acquisition Director

With solid experience within a leader in data marketing, our Acquisition Director has successfully piloted the optimization of numerous data-driven campaigns.
He now brings his expertise to lead our operations and growth strategies through the exploitation of data.

Analytics Director

Our Analytics Director is an authority in the world of data marketing.
A graduate of an excellent training in data science, she has also developed a real talent in strategic communication during her experiences.
This dual technical and marketing skill makes her a complete profile, perfectly equipped to lead our most strategic data & analytics projects.

Our unique management approach for GA4

Highest quality standards

Our GA4 expertise levels are subject to rigorous monthly assessments, with a performance threshold maintained above 90%.

Weekly quality checks

Regular weekly progress reviews are organized with our consultants to roll out new GA4 practices and validate key strategic orientations.

A customized roadmap

Right from the start of our collaboration, we will work with you to draw up a detailed roadmap for GA4 optimization.
Monthly, quarterly and half-yearly targets are also set to facilitate follow-up.

Three experts are dedicated to you

A trio of senior GA4 consultants and the Director of Operations is entirely dedicated to you.
This guarantees a high level of strategic vision on the use of your data.