E-commerce company for B to B and B to C sales of automotive parts.
Problems encountered
- Limited visibility on search engines.
- Web site content not very engaging and not optimized.
- Strong competition on main keywords.
- SEO management for blog posts only
- No Technical & Semantic Optimization
Our results
+47%
increase in active users
+41%
conversion rates
+45.8%
increase in new users
Our deployed SEO strategy
Technical SEO audit
Correction of technical errors and optimization of site performance.
Content Optimization
Rewriting of service pages to target relevant keywords and improve on-page SEO.
Content Strategy
Creation of case studies, white papers and blog articles to attract qualified visitors.
Conversion Optimization (CRO)
Improved calls to action and landing pages to increase conversions.
Link Building campaigns
Acquisition of quality backlinks from influential technology sites.
Use of Social Networks
Promotion of content on LinkedIn and Twitter to reach a professional audience.
The benefits
Increased search engine visibility
First-page ranking for several high-value keywords.
Increase in qualified leads
Improve lead quality with targeted, relevant content.
Better user interaction
More engaging content led to an increase in time spent on the site and a reduction in the bounce rate.
Marketing tools
Ubbersuggest
For keyword analysis and competitor monitoring.
Google Analytics
Track traffic and conversions.
Google Search Console
For tracking site performance on search engines.