Conseil Pinterest Ads : Propulsez Votre Marque avec l’Expertise de Com’Graph

Pinterest Ads can benefit a wide variety of businesses, especially those in the following sectors:

• E-commerce and retail
• Fashion, beauty and lifestyle
• Decoration and interior design
• Tourism and travel
• Food and beverages
• DIY and crafts

In general, if your business has strong visual potential and targets an audience looking for inspiration for projects or purchases, Pinterest Ads can be very effective.

Budgets for a Pinterest Ads campaign can vary considerably depending on your objectives, your target audience and the duration of your campaign. It’s possible to start with a modest budget and adjust it according to performance. We can help you define an optimal budget in line with your objectives.

We measure the success of a Pinterest Ads campaign based on your company’s specific objectives. Key metrics can include:

• Impressions and reach
• Clicks and click-through rate (CTR)
• Conversions and conversion rates
• Cost-per-click (CPC) and cost-per-conversion (CPC)
• Engagement (registrations, shares, comments)
• Website traffic
• Sales and return on advertising expenditure (ROAS)

We work with you to define KPIs that are most relevant to your business, and we monitor these metrics closely to optimize your campaign’s performance.

The time it takes to see results depends on a number of factors, including your industry, target audience, budget and objectives. In general, we recommend allowing at least 2 to 3 months for your campaign to find its rhythm and optimize performance. However, many advertisers start to see positive results within the first few weeks.

Visit Organic pines are standard Pins that you publish on your Pinterest account. They appear to your subscribers and can generate organic reach through searches and recommendations. Sponsored links are paid ads that allow you to target a specific audience beyond your subscribers. They offer advanced targeting and placement options to reach your ideal audience and generate more visibility, traffic and conversions.An effective Pinterest strategy typically combines Organic Pins and Sponsored Pins to maximize your presence and impact on the platform.

The choice of keywords is crucial to the success of your Pinterest Ads campaign. Here are some tips for choosing the right keywords:

• Use Pinterest’s keyword suggestion tool to discover relevant and popular terms related to your business
• Analyze Pins and popular boards in your niche to identify frequently used keywords
• Think like your target audience: what terms are they likely to use to search for content like yours?
• Use a combination of generic keywords and long-tail keywords to cover different levels of intent.
• Continuously test and adjust your keywords based on performance

Our team can help you conduct in-depth keyword research and define an effective keyword targeting strategy for your campaign.

Pinterest offers several engaging ad formats:

• Standard pins Simple vertical images that blend naturally into users’ feeds
• Video Pins Short, captivating videos to tell your brand story
• Carousel pins A series of images that users can scroll through to discover your offer from different angles.
• Pins collections An assortment of products presented in a main image and clickable thumbnails
• Pins try on An augmented reality experience that lets users virtually try out your product.
• Story Pins An immersive multi-page format for sharing tutorials, recipes and step-by-step guides.

We can help you choose the formats best suited to your brand and objectives, and create ads that stand out from the crowd.

Mobile optimization is crucial on Pinterest, where over 80% of traffic comes from mobile devices. Here are a few best practices for optimizing your Pinterest ads for mobile :

• Use vertical images with a 2:3 or 9:16 ratio to maximize display space on mobile screens.
• Make sure your text and key visual elements are clearly visible on small screens
• Opt for concise, punchy copy that gets your message across quickly.
• Use bright colors and strong contrasts to capture the attention of mobile users
• Check that your landing page is optimized for mobile devices, with fast loading times and intuitive navigation.

Our creative team can help you design mobile-optimized Pinterest ads that drive engagement and conversions.

The integration of Pinterest Ads into your marketing mix allows you to leverage the power of the platform to achieve your business goals. Here are a few ways to integrate Pinterest Ads into your strategy:

• Use Pinterest Ads to generate brand awareness and reach new audiences
• Create remarketing campaigns on Pinterest to retarget users
• Coordinate your Pinterest campaigns with your other marketing actions (email, social media, events)
• Use Pinterest as a product discovery channel by synchronizing your e-commerce catalog
• Amplify your high-performance organic content with Sponsored Pins
• Test different advertising formats to diversify your contact points
• Create seasonal campaigns in line with your marketing calendar
• Use Pinterest as a source of inspiration for your global content strategy

Visit return on investment of your campaigns can be measured by several key indicators:

• Engagement rate (saves, clicks, comments)
• Cost-per-click (CPC) and cost-per-action (CPA)
• Conversion rates and revenues
• Qualified traffic to your website
• Increase brand awareness
• Grow your Pinterest audience
• Impact on cross-channel sales

We generally recommend starting with a minimum budget of €500 per month to test and optimize your first Pinterest Ads campaigns. Ce budget permet de :

• Testing different advertising formats
• Collect sufficient data for optimization
• Reaching a significant audience
• Adjust your strategy according to the results